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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 5 - Discussion 3

Week 5 - Discussion 3

Q Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated. Personal Branding Activity Part 2 [WLO: 2] [CLO: 1] Twitter Prior to beginning work on this assignment, review the Robert Cialdini - Pre-Suasion Links to an external site.video. In your Week 3 - Assignment 2 you completed the Personal Branding Activity Part 1 in which you submitted your LinkedIn profile. The goal of this assignment is to elevate your LinkedIn profile. In Week 5 you have been learning about digital marketing and search engine optimization (SEO). This activity is meant to help your LinkedIn profile look more professional and make it effectively searchable. Your discussion post should be 250 words. For this discussion, • Review the What Is SEO and How Does It Work? Links to an external site.video, which illustrates the importance of keywords and SEO strategies on LinkedIn. • Using the feedback you received from your instructor and what you have learned over the past few weeks in the course, enhance your LinkedIn profile page by incorporating the feedback, the pre-suasion idea, and SEO keywords in your profile. Post the URL of linked in profile and describe the changes you made to your LinkedIn profile to upgrade it and how the use of keywords may help maximize quality views.

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There are millions of registered websites and content online and in order to be able to stand out and get displayed on the search engine result page for the relevant keyword, a brand has to perform Search Engine Optimization. For example, when we search for something on any search engine (take Google for example), there is a multiple numbers of results displayed that according to Google is related to the terms searched by us. Most of the times there are multiple numbers of pages that these results lead up to.